SOMAFLOW

Somaflow was a university group project in which my partner were tasked with designing and pitching an idea for a startup business. We chose to develop a health and fitness app aimed at overwhelmed individuals that struggle with routine.

My role focused on the brand, I designed the logo and built the full visual identity, while my project partner developed an interactive prototype of the app in Figma. Working as a team, we moved through research, sketching, moodboards, and several rounds of iteration to shape a brand that felt approachable and encouraging.